The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
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DOI: 10.1108/jcm-09-2018-2847
Abstract: This study assessed the roles of atmospheric harmony, human crowding and sensation seeking towards hedonic value to determine re-patronage intention amongst mall consumers. Additionally, this study aims to investigate the moderating roles of past experience… read more here.
Keywords: mall consumers; hedonic value; patronage intention; value ... See more keywords