Mall experiences are not universal: The moderating roles of national culture and mall industry age
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DOI: 10.1016/j.jretconser.2020.102210
Abstract: Abstract Faced with rising competition from innovative retail channels, the primary competitive advantage of shopping malls lies in the unique set of experiences they can provide. A widely accepted assumption in the mall literature is… read more here.
Keywords: industry age; culture mall; mall industry; mall experiences ... See more keywords