Articles with "management advertising" as a keyword



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Creative management of the advertising form and content

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Published in 2019 at "Entrepreneurship and Sustainability Issues"

DOI: 10.9770/jesi.2019.7.2(4)

Abstract: In the last few years there has been a fundamental change in the approach to advertising. Requirements of the recipients have changed, so there has been a demand for more and more creative and interesting… read more here.

Keywords: management advertising; advertising; form content; advertising form ... See more keywords