Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry
Sign Up to like & getrecommendations! Published in 2020 at "Tourism Management"
DOI: 10.1016/j.tourman.2019.103982
Abstract: Abstract The purpose of this study is to explore factors contributing to users' reviewing effort in the online review platform and understand the mechanism behind the effect. Based on a mixed method including secondary data… read more here.
Keywords: managerial responses; receiving managerial; mixed method; user reviewing ... See more keywords
Effects of online reviews and managerial responses from a review manipulation perspective
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DOI: 10.1080/13683500.2019.1626814
Abstract: ABSTRACT Unlike online travel agencies (OTAs), travel review websites allow travellers without purchase records to share their opinions. However, the effects of two mechanisms, namely, verified and unverified reviews, on traveller decisions remain unclear. In… read more here.
Keywords: traveller; review manipulation; managerial responses; review ... See more keywords
Insights into managerial responses to repeat customers: the moderating role of social influence and revisit intention
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DOI: 10.1108/ijchm-10-2022-1193
Abstract: Purpose Repeat customers play an important role in the restaurant sector. Previous studies have confirmed the positive effect of managerial responses on customer relationship management. However, the practice of managerial response strategies toward repeat customers… read more here.
Keywords: social influence; managerial responses; repeat; influence revisit ... See more keywords
Monetizing Managerial Responses on TripAdvisor: Performance Implications Across Hotel Classes
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DOI: 10.1177/1938965516686109
Abstract: This study assesses the moderating effect of hotel class on managerial responses’ influence on hotel performance through the lens of data analytics. A panel data model was applied to analyze 7,979 managerial responses and 51,801… read more here.
Keywords: tripadvisor performance; monetizing managerial; managerial responses; hotel ... See more keywords