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Published in 2019 at "Death Studies"
DOI: 10.1080/07481187.2018.1522387
Abstract: Abstract A growing number of companies are offering digital products and services for use in funerals. Drawing on interdisciplinary research in Australia, the United Kingdom and the United States, we explore how funeral directors operate…
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Keywords:
death;
managing consumption;
digital media;
consumption death ... See more keywords
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Published in 2018 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2018.1425307
Abstract: Abstract Companies are increasingly searching for ways to manage consumption communities. However, previous studies on consumption communities suggest that managing them is difficult, if not impossible, because communities are self-directed and consist of equal, autonomous…
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Keywords:
managing consumption;
article;
management;
consumption communities ... See more keywords