Social relationship cycle for managing small intermediary businesses: Evidences from India
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DOI: 10.1016/j.indmarman.2020.10.004
Abstract: Abstract Small businesses in emerging markets face several challenges that are difficult for individual firms to meet on their own, and thus require creative collaboration with other businesses. Using in-depth interview-based exploratory study and the… read more here.
Keywords: social relationship; cycle managing; small businesses; managing small ... See more keywords