The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China
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DOI: 10.1080/24704067.2023.2197460
Abstract: Mandatory volunteering may contribute to creating lifelong volunteers for the society and building social/human capital for individuals (Huang et al., 2009). However, it is possible that mandatory volunteering may not lead to greater intention to… read more here.
Keywords: volunteer; volunteering; mandatory volunteers; impact internal ... See more keywords