The manager's dilemma: a conceptualization of online review manipulation strategies
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DOI: 10.1080/13683500.2015.1127337
Abstract: Online evaluations are one of the most important innovations in tourism in recent years, often combining a review/rating (business-specific evaluation) and a ranking (inter-business comparison). As online reputation determines economic success, tourism managers may be… read more here.
Keywords: review manipulation; dilemma; manipulation strategies; review ... See more keywords