A thousand-mile journey begins with the very first step: The case of a product-centric manufacturing firm’s transformation towards servitization
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DOI: 10.1016/j.cirpj.2019.06.002
Abstract: Abstract This paper explores and rationalizes why a conventional product-centric manufacturing firm struggles to take the first steps toward servitization, especially towards the advanced services scenario. A case study research method has been applied to… read more here.
Keywords: product centric; manufacturing firm; servitization; manufacturing ... See more keywords