Research on perceived brand characteristics of marathon participants
Sign Up to like & getrecommendations! Published in 2024 at "Scientific Reports"
DOI: 10.1038/s41598-024-81564-y
Abstract: Leveraging sporting events to drive urban development has been proven effective. However, the influence of city image on the perceived experience of branded marathon events, as an embodied practice within urban spaces, remains underexplored. This… read more here.
Keywords: marathon events; culture; branded marathon; city ... See more keywords
City Marathon Events and Tourism Industry: A Quasi-Natural Experiment
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DOI: 10.1177/15270025231174619
Abstract: Building the relationship between marathon events and tourism is a significant strategy for the local governments. However, there has been little agreement on the effect of city marathon events on local tourism performance. Therefore, this… read more here.
Keywords: effect; marathon; marathon events; city marathon ... See more keywords
The multidimensional attractiveness of marathon events: how self-efficacy bridges perception to participation
Sign Up to like & getrecommendations! Published in 2025 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2025.1649195
Abstract: Introduction Although marathon events have gained global popularity and align closely with public health objectives, limited research has explored how individuals perceive the attractiveness of these events and how such perceptions influence participation intention. This… read more here.
Keywords: perceived attractiveness; self efficacy; marathon events; psychology ... See more keywords