Micro-businesses in the driver's seat: a qualitative study of market-driving practices in the food sector
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DOI: 10.1108/jsbed-06-2022-0280
Abstract: PurposePrevious research studying larger market-driving businesses argues that successful entrepreneurs intuitively show market-driving capabilities. Even though market-driving is acknowledged as entrepreneurial action and practice, this phenomenon has rarely been studied from a micro-business perspective. Representing… read more here.
Keywords: micro businesses; market driving; food; market ... See more keywords