Articles with "market expansion" as a keyword



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International new ventures market expansion through collaborative entry modes

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Published in 2018 at "International Marketing Review"

DOI: 10.1108/imr-01-2017-0001

Abstract: Purpose The purpose of this paper is to examine the role that different collaborative entry modes play in how international new ventures (INVs) expand into international markets. Design/methodology/approach The paper’s arguments are based on the… read more here.

Keywords: paper; market expansion; entry modes; collaborative entry ... See more keywords
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Green credit and market expansion strategy of high pollution enterprises—Evidence from China

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Published in 2022 at "PLOS ONE"

DOI: 10.1371/journal.pone.0279421

Abstract: This paper uses the Difference-in-Differences method to test the impact of the promulgation of Green Credit Guidelines, a market-oriented environmental regulation, on the enterprise market expansion strategy, based on the panel data of Chinese A-share… read more here.

Keywords: green credit; market expansion; credit; credit guidelines ... See more keywords