A risk-averse marketing strategy and its effect on coordination activities in a remanufacturing supply chain under market fluctuation
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DOI: 10.1016/j.jclepro.2017.10.107
Abstract: Abstract The market fluctuation, usually caused by macro-economic shrinking/boom and ever-changing consumers' preferences/acceptance, brings a high managing challenge for remanufacturers and retailers’ collection efforts and their coordination activities. Besides increasing profit, a market strategy also… read more here.
Keywords: strategy; risk; market fluctuation; marketing strategy ... See more keywords