Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies
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DOI: 10.1016/j.jbusres.2020.01.028
Abstract: Abstract In this study, we argue for a redefining of the consumer's role in market innovation and suggest new patterns of consumer adoption and diffusion of market innovations. In studying the consumer-oriented literature, we identify… read more here.
Keywords: market innovation; adoption diffusion; market; consumer ... See more keywords
Market innovation: A literature review and new research directions
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DOI: 10.1016/j.jbusres.2020.09.057
Abstract: Abstract Over the past three decades, a rapidly expanding academic literature has investigated how new markets are created and how existing markets are transformed, phenomena this article refers to as “market innovation”. The literature on… read more here.
Keywords: market innovation; innovation literature; research; literature ... See more keywords
Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work
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DOI: 10.1016/j.jbusres.2020.10.061
Abstract: Abstract Extant literature focuses primarily on deliberate, proactive market-shaping efforts to understand changes in markets. This paper explores how emergent, incremental activities might unintentionally prompt market innovation due to the interactions of capability development and… read more here.
Keywords: market innovation; capability development; market;