Linking the types of market knowledge sourcing with sensing capability and revenue growth: Evidence from industrial firms
Sign Up to like & getrecommendations! Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2020.06.004
Abstract: Abstract In today's fast-changing digital world, it is more important than ever before to understand the drivers of a firm's continuous change and renewal. Although concepts such as dynamic capabilities help to address this challenge,… read more here.
Keywords: revenue growth; capability; market; industrial firms ... See more keywords
The impact of IT infrastructure capability on NPD performance: The roles of market knowledge and innovation process formality
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2021.04.072
Abstract: Abstract Researchers and practitioners are increasingly considering Information Technology Infrastructure (ITI) capability as a competitive tool for New Product Development (NPD). However, current knowledge on how ITI capability influences NPD performance remains unclear, as the… read more here.
Keywords: capability; npd performance; iti capability; market knowledge ... See more keywords