Resisting the market logic: surrogate mother experiences of embodied service provision
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DOI: 10.1108/jsm-03-2024-0141
Abstract: Purpose Focusing on the commercial surrogacy market in India, this paper aims to examine the symbolic processes of contestation between conflicting institutional logics reflected in surrogate mothers’ lived experiences. Design/methodology/approach The authors phenomenological ethnography that… read more here.
Keywords: mother experiences; service; market logic; logic ... See more keywords
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
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DOI: 10.1177/00222429221087987
Abstract: This research analyzes the cultural contradictions of authenticity as they pertain to the actions of consumers and marketers. The authors’ conceptualization diverges from the conventional assumption that the ambiguity manifest in the concept of authenticity… read more here.
Keywords: conscious capitalism; cultural contradictions; market logic; market ... See more keywords