Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
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DOI: 10.1177/00222429221087987
Abstract: This research analyzes the cultural contradictions of authenticity as they pertain to the actions of consumers and marketers. The authors’ conceptualization diverges from the conventional assumption that the ambiguity manifest in the concept of authenticity… read more here.
Keywords: conscious capitalism; cultural contradictions; market logic; market ... See more keywords