The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions
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DOI: 10.1007/s12208-017-0179-x
Abstract: The perceived level of public service quality and customer satisfaction may be improved by the customer-oriented behaviour of the service provider. The desired external orientation of public service provision requires marketing based modelling. In order… read more here.
Keywords: orientation; customer; service; market orientation ... See more keywords
An approach to market orientation in the basic units of public action
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DOI: 10.1007/s12208-017-0180-4
Abstract: Bearing in mind that market orientation can vary from one level to another of the same organisation and that most, if not all, of the studies carried out in the field of public service orientation… read more here.
Keywords: service orientation; orientation; public action; market orientation ... See more keywords
Open Innovation and Market Orientation: An Analysis of the Relationship
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DOI: 10.1007/s13132-015-0327-7
Abstract: Open innovation has become an emergent topic in innovation management founded on the assumption that the development of innovative processes may lie outside the companies’ boundaries. In particular, this paper has pursued to address one… read more here.
Keywords: market orientation; open innovation; innovation; relationship ... See more keywords
The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies
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DOI: 10.1016/j.jbusres.2019.06.019
Abstract: Abstract Previous research has suggested important environmental and firm factors may be involved in the individual and joint implementation of entrepreneurial orientation (EO) and market orientation (MO). In a sample of 179 SMEs, we examine… read more here.
Keywords: market orientation; orientation; orientation market; joint impact ... See more keywords
How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation
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DOI: 10.1016/j.jbusres.2020.05.046
Abstract: Abstract Designing a business model is not a one-off process; adjustments are often required. To create such adjustments and realize business model innovation, firms require the deployment of dynamic capabilities. Yet, we know little about… read more here.
Keywords: market orientation; business model; dynamic capabilities; business ... See more keywords
Linking green market orientation and performance: Antecedents and processes
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DOI: 10.1016/j.jclepro.2018.05.052
Abstract: Abstract This study investigates how a competitive environment can motivate firms to adopt a green market orientation, and how that orientation can result in firms' superior performance (environmental and financial) through both internal green practice… read more here.
Keywords: green market; orientation; internal green; performance ... See more keywords
A multi-stakeholder market oriented approach to destination marketing
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DOI: 10.1016/j.jdmm.2016.03.003
Abstract: Abstract In this conceptual paper, the market-orientation construct is considered in the context of destination marketing. Based on a review of the contemporary theoretical perspectives regarding the scope of marketing thought, this paper asserts that… read more here.
Keywords: stakeholder; market; marketing; market orientation ... See more keywords
How organizational culture influences market orientation and business performance in the restaurant industry
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DOI: 10.1016/j.jhtm.2017.03.002
Abstract: Abstract This study contributes to the hospitality literature by examining the direct and indirect effects of organizational culture types on market orientation (MO) and performance in the context of the restaurant industry. A structured questionnaire… read more here.
Keywords: market orientation; restaurant industry; performance; organizational culture ... See more keywords
The relationship between export market orientation and export performance: an empirical study
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DOI: 10.1080/00036846.2016.1237743
Abstract: ABSTRACT This article investigates the relationship between export market orientation and export performance in Saudi export firms. Questionnaire method was used to collect the data from managers of export firms with the mediating role of… read more here.
Keywords: market orientation; export; export market; performance ... See more keywords
Toward a greater understanding of the market orientation and internal market orientation relationship
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DOI: 10.1080/0965254x.2017.1318943
Abstract: Abstract The study explores the relationship between market orientation (MO) and internal market orientation (IMO) using the process model of MO development. Data from 370 nonprofit organizations were analyzed using structural equation modeling with maximum… read more here.
Keywords: internal market; market; orientation internal; market orientation ... See more keywords
The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx
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DOI: 10.1080/0965254x.2017.1384752
Abstract: Abstract In this article we present an in-depth case study to better understand the underlying market orientation concept in relation to bringing new technologies to the marketplace. We use the case history of the anti-arthritis… read more here.
Keywords: orientation; dramatic breakdown; breakdown market; market ... See more keywords