“Researching” yourself out of a good idea
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Children and Media"
DOI: 10.1080/17482798.2018.1450088
Abstract: Over the years, much has been written about how to promote collaboration between academic researchers and children’s media professionals. In this sense, my co-author (and husband) J. J. Johnson and I are good role models:… read more here.
Keywords: market research; research; network; good idea ... See more keywords
Machine learning applied to pack classification
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Market Research"
DOI: 10.1177/1470785319841217
Abstract: Pack or product classification is a quite common task in market research, particularly for sales tracking audits and related services. Electronic data sources have led to increased volumes, both in the sales volume being tracked… read more here.
Keywords: market research; machine; classification; machine learning ... See more keywords
Making the case for context: Creating value from market research history
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Market Research"
DOI: 10.1177/1470785319847648
Abstract: There is an emerging interest in the history of market research in the United Kingdom, as seen by the creation of the Archive of Market and Social Research (AMSR—www.amsr.org.uk). Although the archive is at an… read more here.
Keywords: market research; research; market; case ... See more keywords
The Insights Industry: Towards a Performativity Turn in Market Research
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Market Research"
DOI: 10.1177/14707853211039191
Abstract: While market research has been the cornerstone of the intelligence ecosystem, the emergence of ‘insights’ vendors is re-shaping the market. Adjacent practices, ranging from competitive intelligence, social listening and data science, could relegate market research… read more here.
Keywords: market research; research insights; industry; market ... See more keywords
Seeing the Bigger Picture: Why Market Research History Matters?
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Market Research"
DOI: 10.1177/14707853211067701
Abstract: Market researchers and the market research industry more generally have paid little attention to the history of market research. This inattention to the past has not only resulted in a significant gap in our knowledge… read more here.
Keywords: market research; seeing bigger; research history; market ... See more keywords
MARKET RESEARCH, ELABORATION AND CHARACTERIZATION OF PINEAPPLE LIQUEUR
Sign Up to like & getrecommendations! Published in 2017 at "Radiation Protection Dosimetry"
DOI: 10.32358/rpd.2017.v3.262
Abstract: Native trees and fruit have great importance in culture of small centers and rural areas, as well as, homemade liqueurs. However, some strategies such as marketing research are necessary to help for products development or… read more here.
Keywords: fruit; pineapple liqueur; liqueur; market research ... See more keywords