Collective market shaping by competitors and its contribution to market resilience
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DOI: 10.1016/j.jbusres.2020.09.005
Abstract: Employing an inductive approach, we found that competitors engage in market shaping, where they actively change their market through their purposeful actions. These competitors shape their market from one characterized by competition to one of… read more here.
Keywords: shaping competitors; market resilience; collective market; market ... See more keywords