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   Articles with "market segments" as a keyword



If you brew it, who will come? Market segments in the U.S. beer market

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recommendations! Published in 2018 at "Agribusiness"

DOI: 10.1002/agr.21511

Abstract: This article uses data collected from a large number of representative United States beer drinkers to identify potential market segments through consumers' taste perceptions of various beer brands. We use several well†established marketing research… read more here.

Keywords: segments beer; market; brew come; beer market ... See more keywords

Consumer market segments for biofortified iron beans in Rwanda: Evidence from a hedonic testing study

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recommendations! Published in 2017 at "Food Policy"

DOI: 10.1016/j.foodpol.2016.11.005

Abstract: An understanding of consumer market segments is important for efficient and effective targeting of new technologies, such as biofortified foods. In this paper, we use cluster analysis to identify distinct consumer segments in Rwanda for… read more here.

Keywords: consumer; biofortified iron; market segments; consumer market ... See more keywords

Off the rivals’ radar in emerging market segments: Non-mutual rival recognition between new firms and incumbents

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recommendations! Published in 2019 at "Long Range Planning"

DOI: 10.1016/j.lrp.2019.06.001

Abstract: Abstract We examine the causes of non-mutual rival recognition—a situation in which new firms in emerging market segments recognize incumbents in pre-existing and potentially related market segments as rivals, but the incumbents do not recognize… read more here.

Keywords: mutual rival; new firms; rival recognition; market segments ... See more keywords

Cut Flower Purchasing and Market Segments within the US Flower Industry

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recommendations! Published in 2025 at "HortTechnology"

DOI: 10.21273/horttech05584-24

Abstract: Cut flower sales in the United States have experienced significant growth in recent years because of increased consumer demand for both gifting and personal enjoyment. This study examined consumer behavior within the cut flower market… read more here.

Keywords: market segments; cut flowers; cut; cut flower ... See more keywords
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The Spatial Distribution, Influencing Factors, and Development Path of Inbound Tourism in China—An Empirical Analysis of Market Segments Based on Travel Motivation

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recommendations! Published in 2020 at "Sustainability"

DOI: 10.3390/su12062508

Abstract: According to China’s tourism statistics, the inbound tourism market is composed of eight types of travel motivations (sightseeing, leisure, business meeting (business-m), visiting relatives and friends (visiting-rf), shopping, religious worship (religious-w), culture and sports (culture-s),… read more here.

Keywords: tourism; inbound tourism; market; spatial distribution ... See more keywords