If you brew it, who will come? Market segments in the U.S. beer market
Sign Up to like & getrecommendations! Published in 2018 at "Agribusiness"
DOI: 10.1002/agr.21511
Abstract: This article uses data collected from a large number of representative United States beer drinkers to identify potential market segments through consumers' taste perceptions of various beer brands. We use several well†established marketing research… read more here.
Keywords: segments beer; market; brew come; beer market ... See more keywords
Consumer market segments for biofortified iron beans in Rwanda: Evidence from a hedonic testing study
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DOI: 10.1016/j.foodpol.2016.11.005
Abstract: An understanding of consumer market segments is important for efficient and effective targeting of new technologies, such as biofortified foods. In this paper, we use cluster analysis to identify distinct consumer segments in Rwanda for… read more here.
Keywords: consumer; biofortified iron; market segments; consumer market ... See more keywords
Off the rivals’ radar in emerging market segments: Non-mutual rival recognition between new firms and incumbents
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DOI: 10.1016/j.lrp.2019.06.001
Abstract: Abstract We examine the causes of non-mutual rival recognition—a situation in which new firms in emerging market segments recognize incumbents in pre-existing and potentially related market segments as rivals, but the incumbents do not recognize… read more here.
Keywords: mutual rival; new firms; rival recognition; market segments ... See more keywords
The Spatial Distribution, Influencing Factors, and Development Path of Inbound Tourism in China—An Empirical Analysis of Market Segments Based on Travel Motivation
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DOI: 10.3390/su12062508
Abstract: According to China’s tourism statistics, the inbound tourism market is composed of eight types of travel motivations (sightseeing, leisure, business meeting (business-m), visiting relatives and friends (visiting-rf), shopping, religious worship (religious-w), culture and sports (culture-s),… read more here.
Keywords: tourism; inbound tourism; market; spatial distribution ... See more keywords