Collective market shaping by competitors and its contribution to market resilience
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DOI: 10.1016/j.jbusres.2020.09.005
Abstract: Employing an inductive approach, we found that competitors engage in market shaping, where they actively change their market through their purposeful actions. These competitors shape their market from one characterized by competition to one of… read more here.
Keywords: shaping competitors; market resilience; collective market; market ... See more keywords
Seizing market shaping opportunities for vaccine cold chain equipment.
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DOI: 10.1016/j.vaccine.2016.12.073
Abstract: Gavi, the Vaccine Alliance, supports immunisation programmes in eligible countries to reach children with lifesaving vaccines. Dramatic improvement in the scale and performance of current cold chain systems is required to extend the reach of… read more here.
Keywords: chain; market shaping; cold chain; chain equipment ... See more keywords
Translation Mechanisms of International Market Shaping: The Transformation of the St. Petersburg Bread Market from 1997–2007
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DOI: 10.1080/10669868.2017.1313802
Abstract: ABSTRACT There is a need to understand how indigenous markets transform following foreign entry. We refer to this transformation as international market shaping—the progression of a set of cross-border activities that contribute to changes in… read more here.
Keywords: bread market; market 1997; market; petersburg bread ... See more keywords
Progress, impacts and lessons from market shaping in the past decade: a systematic review
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DOI: 10.3389/fpubh.2025.1614471
Abstract: Market shaping activities have been increasingly used to improve access to health products, such as the advance market commitments used to increase access to the pneumococcal vaccine and COVID-19 vaccines. This paper reviewed the progress… read more here.
Keywords: progress impacts; past decade; market shaping; market ... See more keywords