Market signaling capacity of written and visual charismatic leadership tactics
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DOI: 10.1016/j.jbef.2021.100465
Abstract: Abstract We investigate the market signaling capacity of Chief Executive Officer (CEO) charismatic rhetoric. We rely on signaling theory and embodiment theory of charismatic leadership to develop and test the hypothesis that written and visual… read more here.
Keywords: signaling capacity; written visual; market signaling; visual charismatic ... See more keywords