The path to outcome delivery: Interplay of service market strategy and open business models
Sign Up to like & getrecommendations! Published in 2018 at "Technovation"
DOI: 10.1016/j.technovation.2018.02.003
Abstract: Firms in a variety of manufacturing sectors as well as the software industry have increasingly embraced services alongside their product portfolios in order to improve financial performance. Yet, the key question “How do service market… read more here.
Keywords: market strategy; business; service; service market ... See more keywords
The influence of consumer brand loyalty on brand remanufacturing market strategy
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Electrical Engineering Education"
DOI: 10.1177/0020720920931075
Abstract: This paper analyzed how consumer brand loyalty influences brand remanufacturers’ market strategy when independent remanufacturers (IRs) enter the market and when they do not. The authors developed ... read more here.
Keywords: consumer brand; market strategy; market; brand ... See more keywords