Networks, ecosystems, fields, market systems? Making sense of the business environment
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DOI: 10.1016/j.indmarman.2020.07.013
Abstract: Abstract This positioning paper is informed by our judgment that the mainstream research on business marketing and marketing in general is losing its relevance and vigor because it views business environments as narrow “markets” and… read more here.
Keywords: business; marketing; business environment; market systems ... See more keywords