Articles with "market technology" as a keyword



Integrating SMEs market and technology orientation: an exploration of digital technological opportunism, agility, future focus and performance

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Published in 2025 at "International Marketing Review"

DOI: 10.1108/imr-03-2024-0073

Abstract: PurposeDrawing on the resource-based and dynamic capabilities framework, the study examines the influence of market and technology orientation on digital technological opportunism to understand SMEs' future focus and organizational performance given the digital transformation landscape… read more here.

Keywords: technology orientation; digital technological; market technology; future focus ... See more keywords

I Trust You, Will You Trust Me? Asymmetry of Bilateral Trust and the Market for Technology

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Published in 2024 at "IEEE Transactions on Engineering Management"

DOI: 10.1109/tem.2024.3354994

Abstract: A substantial body of literature on the market for technology has highlighted the role of formal institutions on intellectual property rights. However, limited focus has been given to informal institutions when formal institutions are not… read more here.

Keywords: trust market; bilateral trust; market technology; trust ... See more keywords