Why Marketers Need New Measures Of Consumer Engagement
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DOI: 10.2501/jar-2018-034
Abstract: In an environment of intense advertising clutter and privacy concerns, consumers increasingly are avoiding advertisements they find annoying and untrustworthy. The popularity of advertisement blockers, particularly among younger Internet users, is just one indicator of… read more here.
Keywords: marketers need; measures consumer; need new; consumer engagement ... See more keywords