Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1972
Abstract: Correspondence Kateryna Ukrainets, Chair of Business-toBusiness, Pricing and Sales, University of Mannheim, L5, 1, 68131 Mannheim, Germany. Email: [email protected] Abstract Self-discrepancy between the actual and ought self-concept is harmful to individuals, causing them to experience… read more here.
Keywords: marketing; marketing tools; threat; social identity ... See more keywords
Analysing persuasive marketing of ultra-processed foods on Brazilian television
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Public Health"
DOI: 10.1007/s00038-020-01456-6
Abstract: This study investigated the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil. The programming of the selected channels was recorded on eight… read more here.
Keywords: advertising; ultra processed; persuasive advertising; marketing ... See more keywords
Google Trends as a Resource for Informing Plastic Surgery Marketing Decisions
Sign Up to like & getrecommendations! Published in 2017 at "Aesthetic Plastic Surgery"
DOI: 10.1007/s00266-017-1019-4
Abstract: BackgroundCelebrities have long influenced the medical decisions of the general population. By analyzing Google search data using Google Trends, we measured the impact of highly publicized plastic surgery-related events on the interest level of the… read more here.
Keywords: interest; marketing; plastic surgery; google trends ... See more keywords
Marketing campaign targeting using bridge extraction in multiplex social network
Sign Up to like & getrecommendations! Published in 2019 at "Artificial Intelligence Review"
DOI: 10.1007/s10462-018-9675-6
Abstract: In this paper, we introduce a methodology for improving the targeting of marketing campaigns using bridge prediction in communities based on the information of multilayer online social networks. The campaign strategy involves the identification of… read more here.
Keywords: methodology; using bridge; marketing; marketing campaign ... See more keywords
Optimizing pig marketing decisions under price fluctuations
Sign Up to like & getrecommendations! Published in 2020 at "Annals of Operations Research"
DOI: 10.1007/s10479-020-03646-0
Abstract: In the manufacturing of fattening pigs, pig marketing refers to a sequence of culling decisions until the production unit is empty. The profit of a production unit is highly dependent on the price of pork,… read more here.
Keywords: pig marketing; decisions price; price; marketing ... See more keywords
Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-017-3591-6
Abstract: Corporate sustainability is an important strategy and value orientation for marketing, but scarce research addresses the organizational drivers and barriers to including it in companies’ marketing strategies and processes. The purpose of this study is… read more here.
Keywords: marketing; sustainability marketing; sustainability; marketing commitment ... See more keywords
An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-019-04277-7
Abstract: Macromarketing attempts to address issues that engage marketing and society and previous ethical scholarship has focused on distributive justice and on exchanges that occur in conventional markets. As our research highlights, however, the distributive justice… read more here.
Keywords: ethical marketing; common good; approach wicked; marketing ... See more keywords
‘Our Marketing is Our Goodness’: Earnest Marketing in Dissenting Organizations
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-019-04396-1
Abstract: In times of erosion and dissolution of social structures and institutions, described by Bauman (Ethics and Global Politics 5:49–56, 2012) as the interregnum, there arises both a need and a possibility of developing alternative approaches… read more here.
Keywords: dissenting organizations; earnest marketing; goodness earnest; marketing goodness ... See more keywords
Set self-service sales and online customization in one of the product network marketing system construction and management research
Sign Up to like & getrecommendations! Published in 2018 at "Cluster Computing"
DOI: 10.1007/s10586-018-1971-z
Abstract: AbstractThe rapid development of e-commerce has had a great impact on traditional business activities, and the new business system of Internet, cloud computing and large data construction is being formed, and self-service will surely become… read more here.
Keywords: network; system; product; marketing ... See more keywords
Gender-based Decision Making in Marketing Channel Choice – Evidence of Maize Supply Chains in Southern Ethiopia
Sign Up to like & getrecommendations! Published in 2021 at "Human Ecology"
DOI: 10.1007/s10745-021-00252-x
Abstract: We examine factors affecting the choice of marketing channels for maize among male, female, and joint decision-making farm households using data from households in Dawuro zone, southern Ethiopia. Econometric results suggest that female and joint… read more here.
Keywords: decision; southern ethiopia; gender based; marketing ... See more keywords
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
Sign Up to like & getrecommendations! Published in 2019 at "Marketing Letters"
DOI: 10.1007/s11002-019-09490-y
Abstract: In a recent paper, Kim, Singh, and Winer (Marketing Letters 491–507, 2017) studied the Pareto rule across 22 different CPG categories. The authors found an average Pareto ratio (PR) of .73, meaning that 73% of… read more here.
Keywords: rule marketing; marketing; marketing revisited; pareto rule ... See more keywords