Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Education"
DOI: 10.1177/0273475318773501
Abstract: This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find… read more here.
Keywords: four country; marketing accounting; finance; management ... See more keywords
Establishing the link between Marketing and Accounting functions: A review
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Business Excellence"
DOI: 10.1504/ijbex.2019.10016703
Abstract: Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The… read more here.
Keywords: accounting functions; marketing accounting; establishing link; accounting ... See more keywords