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Published in 2018 at "Research in Social and Administrative Pharmacy"
DOI: 10.1016/j.sapharm.2017.03.056
Abstract: Background Community pharmacy ownership requires engaging with marketing strategies to influence consumer behaviour. There is a plethora of information from trade journals, expert opinion, and published discussion surrounding this issue. Despite this, evidence relating to…
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Keywords:
community pharmacy;
marketing activity;
marketing;