In Search of a Value Proposition for COVID-19 Testing in the Work Environment: A Social Marketing Analysis
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DOI: 10.3390/ijerph191912496
Abstract: Background: This study examined employer experience with SARS-CoV-2 (COVID-19) asymptomatic testing through a social marketing lens. Social marketing uses commercial marketing principles to achieve socially beneficial ends including improved health and safety behavior. Method: Twenty… read more here.
Keywords: social marketing; marketing analysis; marketing; covid testing ... See more keywords