Marketing and business intelligence with help of ant colony algorithm
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DOI: 10.1080/0965254x.2018.1430058
Abstract: Abstract Recently, there is increasing need of banks for targeting and acquiring new customers, for fraud detection in real time and for segmentation products through analysis of the customers. Doing it, they can serve their… read more here.
Keywords: intelligence help; business intelligence; marketing business; help ant ... See more keywords
Digital Marketing in the Business Environment
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DOI: 10.32985/ijeces.8.2.4
Abstract: Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like… read more here.
Keywords: marketing; marketing business; business environment; digital marketing ... See more keywords