Marketing campaign targeting using bridge extraction in multiplex social network
Sign Up to like & getrecommendations! Published in 2019 at "Artificial Intelligence Review"
DOI: 10.1007/s10462-018-9675-6
Abstract: In this paper, we introduce a methodology for improving the targeting of marketing campaigns using bridge prediction in communities based on the information of multilayer online social networks. The campaign strategy involves the identification of… read more here.
Keywords: methodology; using bridge; marketing; marketing campaign ... See more keywords
Are Social Networks Useful to Challenge Stigma Attached to Mental Disorders? Findings from the Time to Change Social Marketing Campaign 2009–2014
Sign Up to like & getrecommendations! Published in 2017 at "European Psychiatry"
DOI: 10.1016/j.eurpsy.2017.01.279
Abstract: Introduction The new channels of communication as social media (e.g. Facebook and Twitter) and the social marketing campaign (i.e. campaign focused on enabling, encouraging and supporting behavioural changes among target audiences) can represent useful strategies… read more here.
Keywords: smc ttc; campaign; stigma; mental disorders ... See more keywords
An information marketing campaign promotes physician donation to a radiology political action committee
Sign Up to like & getrecommendations! Published in 2020 at "Health policy and technology"
DOI: 10.1016/j.hlpt.2020.11.010
Abstract: ABSTRACT Objective To evaluate the impact of an informational marketing campaign on radiology political action committee (PAC) donations. Methods The Society of Interventional Radiology (SIR) Resident and Fellow Section (RFS) Advocacy Committee implemented an informational… read more here.
Keywords: committee; radiology political; radiology; marketing ... See more keywords
P171 A Follow-Up Outcome Evaluation of Alabama SNAP-Ed's Social Marketing Campaign
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Nutrition Education and Behavior"
DOI: 10.1016/j.jneb.2019.05.547
Abstract: Background In 2017, Alabama Cooperative Extension System at Auburn University (ACES) contracted Altarum to conduct outcome and formative evaluations of its Live Well Alabama social marketing campaign. Based on Altarum's findings, ACES updated the three… read more here.
Keywords: outcome; social marketing; marketing campaign; alabama ... See more keywords
Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening
Sign Up to like & getrecommendations! Published in 2020 at "Preventive Medicine Reports"
DOI: 10.1016/j.pmedr.2020.101057
Abstract: Highlights • Campaigns can recruit African Americans to glaucoma screenings and studies.• Marketing with community partners successfully reached the target audience.• Radio commercials and postcards were most cost-effective in recruiting patients. read more here.
Keywords: evaluation multimedia; multimedia marketing; engage african; marketing campaign ... See more keywords
The impact of a community social marketing campaign on children’s meal orders and consumption: main outcomes from a group randomised controlled trial
Sign Up to like & getrecommendations! Published in 2022 at "Public Health Nutrition"
DOI: 10.1017/s136898002200163x
Abstract: Abstract Objective: Restaurants may be important settings for interventions to reduce children’s energy intake. The objective of this study was to test the impact of a parent-focused social marketing campaign to promote healthy children’s meals… read more here.
Keywords: social marketing; marketing campaign; impact; community ... See more keywords
Ante La Duda, Pregunta: A Social Marketing Campaign to Improve Contraceptive Access during a Public Health Emergency.
Sign Up to like & getrecommendations! Published in 2020 at "Health communication"
DOI: 10.1080/10410236.2020.1828534
Abstract: During the 2016-2017 Zika virus outbreak, preventing unintended pregnancy was recognized as a primary strategy to reduce adverse Zika-related pregnancy and birth outcomes. To increase awareness and uptake of contraceptive services provided through the Zika… read more here.
Keywords: campaign; marketing campaign; ante duda; access ... See more keywords
A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants.
Sign Up to like & getrecommendations! Published in 2023 at "American journal of public health"
DOI: 10.2105/ajph.2022.307191
Abstract: To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first… read more here.
Keywords: social marketing; marketing; marketing campaign; community ... See more keywords
Engaging Minority Youth in Diabetes Prevention Efforts Through a Participatory, Spoken-Word Social Marketing Campaign
Sign Up to like & getrecommendations! Published in 2017 at "American Journal of Health Promotion"
DOI: 10.4278/ajhp.141215-arb-624
Abstract: Purpose. To examine the reach, efficacy, and adoption of The Bigger Picture, a type 2 diabetes (T2DM) social marketing campaign that uses spoken-word public service announcements (PSAs) to teach youth about socioenvironmental conditions influencing T2DM… read more here.
Keywords: web based; campaign; youth; marketing campaign ... See more keywords