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Published in 2020 at "Scientific Reports"
DOI: 10.1038/s41598-020-67895-6
Abstract: In marketing world, social media is playing a crucial role nowadays. One of the most recent strategies that exploit social contacts for the purpose of marketing, is referral marketing, where a person shares information related…
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Keywords:
marketing campaigns;
treatment;
referral marketing;
spread referral ... See more keywords
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2
Published in 2022 at "Violence against Women"
DOI: 10.1177/10778012221092476
Abstract: College campuses continue to face high rates of sexual violence and social marketing campaigns have emerged as a common prevention strategy. However, there exists no summative research examining the effectiveness of this approach. A systematic…
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Keywords:
violence;
college campuses;
social marketing;
marketing campaigns ... See more keywords