Ensuring the spread of referral marketing campaigns: a quantitative treatment
Sign Up to like & getrecommendations! Published in 2020 at "Scientific Reports"
DOI: 10.1038/s41598-020-67895-6
Abstract: In marketing world, social media is playing a crucial role nowadays. One of the most recent strategies that exploit social contacts for the purpose of marketing, is referral marketing, where a person shares information related… read more here.
Keywords: marketing campaigns; treatment; referral marketing; spread referral ... See more keywords
A Popular Approach, but Do They Work? A Systematic Review of Social Marketing Campaigns to Prevent Sexual Violence on College Campuses
Sign Up to like & getrecommendations! Published in 2022 at "Violence against Women"
DOI: 10.1177/10778012221092476
Abstract: College campuses continue to face high rates of sexual violence and social marketing campaigns have emerged as a common prevention strategy. However, there exists no summative research examining the effectiveness of this approach. A systematic… read more here.
Keywords: violence; college campuses; social marketing; marketing campaigns ... See more keywords