Needed B2B marketing capabilities: Insights from the USA and emerging Latin America
Sign Up to like & getrecommendations! Published in 2017 at "International Business Review"
DOI: 10.1016/j.ibusrev.2017.10.008
Abstract: Abstract Firms from all parts of the world are expanding operations globally in a turbulent economic context, requiring the understanding of nontraditional markets. Much attention has been focused on China and India, but researchers have… read more here.
Keywords: b2b marketing; latin america; business; marketing capabilities ... See more keywords
How does marketing capability impact abnormal stock returns? The mediating role of growth
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2017.08.020
Abstract: Building on the frameworks of the resource-based view and value relevance, this study contributes to how the firms' marketing capabilities affect firm performance. More specifically, this research examines growth as a potential mechanism to explain… read more here.
Keywords: stock returns; abnormal stock; marketing capabilities; marketing ... See more keywords
Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence
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DOI: 10.1016/j.jbusres.2019.09.044
Abstract: Few studies have examined marketing capabilities as a source of competitive advantage in the international entrepreneurship (IE) field. Empirical evidence in the international new ventures (INVs) literature that considers the strategic interplay of marketing capabilities… read more here.
Keywords: international new; venture; marketing capabilities; marketing ... See more keywords
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation
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DOI: 10.1108/ejm-11-2021-0833
Abstract: Purpose This study aims to build a theoretical model including intermediate-level outside-in marketing capabilities (ILOIMC), radical and incremental technological innovations and management innovation. Design/methodology/approach This research used 272 pairs of survey questionnaires from Chinese firms’… read more here.
Keywords: level outside; outside marketing; innovation; management ... See more keywords
The influence of internet marketing capabilities on international market performance
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DOI: 10.1108/imr-04-2018-0146
Abstract: The paper aims to explore the influential path of internet marketing capabilities impacting international market performance. The paper further investigates the mitigating roles of market- and entrepreneurial-oriented behaviors and knowledge internalization in this relationship. The… read more here.
Keywords: market; marketing capabilities; marketing; performance ... See more keywords
Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces
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DOI: 10.1177/21582440221079935
Abstract: Small businesses are vital in developing countries. Usually, the marketplaces in the most impoverished areas are subsistence marketplaces, and small businesses are frequently created as the only form of subsistence for the entrepreneur and their… read more here.
Keywords: subsistence; small businesses; subsistence marketplaces; marketing capabilities ... See more keywords
Analysis of marketing capabilities, service differentiation and performance of executive hotels in the State of Santa Catarina, Brazil
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DOI: 10.1504/ijbex.2019.10019054
Abstract: This research aims to understand the predictors of hotel performance. The research by Carvalho (2011) and Morgan and Katsikeas (2012) ground future empirical studies of marketing capabilities regarding hotel performance. The study collected data from… read more here.
Keywords: performance; marketing capabilities; service differentiation;
Investigating the links between market orientation, marketing capabilities and performance in the context of retailing: a structural equation model approach
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Business Innovation and Research"
DOI: 10.1504/ijbir.2017.082089
Abstract: The present study investigates the links between market orientation (MO), store-level marketing capabilities and performance. In particular, we are interested in to analyse the relationship between MO and store-level marketing capabilities, and the impact of… read more here.
Keywords: level marketing; marketing capabilities; marketing; performance ... See more keywords
Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms
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DOI: 10.3389/fpsyg.2023.1105539
Abstract: Introduction This study aims to explore the relationships between strategic performance, e-commerce marketing capabilities (ECMCs), the Internet of Things (IoT) and customer engagement. This study examines the direct association between ECMC and strategic performance. Current… read more here.
Keywords: strategic performance; marketing capabilities; study; performance ... See more keywords