Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective
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DOI: 10.1016/j.indmarman.2019.03.009
Abstract: Abstract Extant literature in marketing capability with an inside-out perspective stresses existing internal resources as the basis for developing marketing capability. This study, taking an outside-in perspective, argues that starting from external environment and developing… read more here.
Keywords: capability; marketing; marketing capability; buyer supplier ... See more keywords
Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability
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DOI: 10.1016/j.indmarman.2020.06.010
Abstract: Abstract The role of the firm’s top governance team, the board, is largely missing in the capability literature. This paper takes the first step to link board diversity, one of the most critical traits of… read more here.
Keywords: firm; capability; board diversity; board ... See more keywords
The Influence of Marketing Capability in Mexican Social Enterprises
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DOI: 10.3390/su11174668
Abstract: Social enterprises need to develop processes that create social value to solve social problems. The purpose of this investigation was to examine the effect of marketing capability on social innovation and its effect on social… read more here.
Keywords: value; social enterprises; marketing; marketing capability ... See more keywords