Which can affect more? Cause marketing or cause-related marketing
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DOI: 10.1108/jima-04-2016-0028
Abstract: Purpose The purpose of this study is to investigate the effects of corporate social responsibility on customer satisfaction, loyalty and repurchase with or without cause-related marketing or cause marketing across Islamic companies. Design/methodology/approach An experimental… read more here.
Keywords: marketing; marketing cause; related marketing; cause related ... See more keywords