An analytical model for comparing the profitability of competing online marketing channels: Search engine marketing versus e-commerce marketplace
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Marketing Theory and Practice"
DOI: 10.1080/10696679.2021.1879656
Abstract: ABSTRACT Digital marketing offers entrepreneurs a variety of alternatives to market globally and generate revenues. Recent studies show that there is a strong research interest in developing analytical models to increase the firms’ profit, by… read more here.
Keywords: analytical model; marketing channels; commerce; model ... See more keywords
Determinants of market participation and marketing channels in smallholder groundnut farming: A case of Mudzi district, Zimbabwe
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DOI: 10.1080/20421338.2018.1457274
Abstract: This paper investigates the factors that are associated with market participation and choice of marketing channels by smallholder groundnut farmers in a semi-arid district of Zimbabwe. It contributes to the existing body of knowledge on… read more here.
Keywords: market participation; marketing channels; choice; market ... See more keywords
Factors influencing vegetable cooperatives’ selection of marketing channels in Beijing
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DOI: 10.1108/bfj-06-2018-0403
Abstract: Purpose The selection of marketing channels by vegetable producers directly affects the income of producers and is important for the maintenance of a stable supply of vegetables and food control. The purpose of this paper… read more here.
Keywords: selection marketing; channels beijing; marketing channels; vegetable cooperatives ... See more keywords
The influence of perceived media richness of marketing channels on online channel usage
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DOI: 10.1108/bjm-04-2017-0127
Abstract: The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the importance of the perceived media richness… read more here.
Keywords: marketing channels; media richness; channel; marketing ... See more keywords
"Assessment of Efficiency of Marketing Channels and Constraints in Marketing of Jute in Cooch Behar District, West Bengal"
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DOI: 10.46852/0424-2513.1.2023.9
Abstract: "Jute is an important commercial crop with multiple uses. The present study looks into the marketing channels, price spread, marketing efficiency and marketing related problems of jute growing farmers in Cooch Behar district of West… read more here.
Keywords: jute; marketing; efficiency marketing; marketing channels ... See more keywords