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Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-017-3591-6
Abstract: Corporate sustainability is an important strategy and value orientation for marketing, but scarce research addresses the organizational drivers and barriers to including it in companies’ marketing strategies and processes. The purpose of this study is…
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Keywords:
marketing;
sustainability marketing;
sustainability;
marketing commitment ... See more keywords
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Published in 2023 at "Journal of Macromarketing"
DOI: 10.1177/02761467231174027
Abstract: Drawing upon the time perspective and self-determination theories, this study examined the role of two personal resources of chief marketing officers (CMOs), including future focus and prosocial motivations (pleasure-based and pressure-based), in firms’ sustainability marketing…
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Keywords:
sustainability marketing;
marketing;
marketing commitment;
future focus ... See more keywords