Helpful hypocrisy? Investigating ‘double-talk’ and irony in CSR marketing communications
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.08.048
Abstract: Abstract Conventional definitions of corporate hypocrisy focus on decoupling talk and action; incidences where an organization's ‘talk’ does not match its ‘walk’. However, in the context of corporate social responsibility (CSR), marketing communications are often… read more here.
Keywords: marketing communications; csr marketing; double talk; talk ... See more keywords
The depicted service employee in marketing communications: An empirical assessment of the impact of facial happiness
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.06.006
Abstract: Abstract Employees are often depicted in service firms’ marketing communications material. This study examines one particular aspect of such depictions: the signaling of happiness in terms of the employees’ facial expressions. It is assumed that… read more here.
Keywords: employee; depicted service; impact; marketing communications ... See more keywords
The potential of marketing communications to protect social workers in times of crisis
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2020.1823459
Abstract: Socially stigmatized service workers (SSWs) like probation officers, social workers, and even aged care workers are often subject to negative media scrutiny when a crisis occurs, leading to public ... read more here.
Keywords: communications protect; marketing communications; potential marketing; social workers ... See more keywords
Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of change
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2014.946436
Abstract: Despite the development of many health behaviour theories across various topics, the inconsistency in empirical support for their propositions and the on-going criticism about their limitations highlight the need for an adjusted and integrated approach.… read more here.
Keywords: marketing communications; health; health behaviour; behaviour theories ... See more keywords
Starbucks’ marketing communications strategy on Twitter
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2016.1138139
Abstract: Abstract Many scholars have found that social media are extraordinarily useful platforms for marketers to engage their stakeholders. Much research has developed frameworks for and proposed empirical guidelines on how brands should communicate and interact… read more here.
Keywords: social media; research; marketing communications; communications strategy ... See more keywords
(The lack of) fluency and perceptions of decision making
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2020.1815072
Abstract: ABSTRACT Research consistently finds that fluent stimuli in marketing communications are better liked and more trusted than more difficult to process stimuli. This paper describes four studies showing that the attitudes towards difficult-to-process stimuli increase… read more here.
Keywords: decision; process stimuli; marketing communications; lack fluency ... See more keywords
E-Marketing communications of trophy hunting providers in Namibia: evidence of ethics and fairness in an apparently unethical and unfair industry?
Sign Up to like & getrecommendations! Published in 2018 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2017.1299696
Abstract: This paper investigates how the e-marketing communication of trophy hunting operators in Namibia may affect and reinforce the overall tainted image of this controversial industry. The online marketing efforts of 100 Namibian safari providers were… read more here.
Keywords: marketing communications; industry; evidence; trophy hunting ... See more keywords
What we do know and don’t know about marketing communications on mature consumers
Sign Up to like & getrecommendations! Published in 2023 at "European Journal of Marketing"
DOI: 10.1108/ejm-12-2020-0906
Abstract: Purpose Given the increased significance and rapid growth of an ageing population, this review paper aims to define the mature consumer segment chronologically to resolve definitional inconsistencies found in prior marketing communications literature, identify the… read more here.
Keywords: mature consumer; mature consumers; mature; marketing communications ... See more keywords
Linguopragmatic parameters of marketing communications
Sign Up to like & getrecommendations! Published in 2020 at "Communication Studies"
DOI: 10.24147/10.24147/2413-6182.2020.7(2).333-350
Abstract: The language interpretation as a marketing structure has recently become urgent, and the depending scientific expansion has led to the emergence of such a new interdisciplinary field of knowledge, as marketing linguistics. Marketing linguistics focuses… read more here.
Keywords: marketing communications; language; linguistics; marketing ... See more keywords
Providers Versus Platforms: Marketing Communications in the Sharing Economy:
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Marketing"
DOI: 10.25384/sage.c.5023370.v1
Abstract: Peer-to-peer (P2P) business models have become increasingly prevalent in the marketplace. However, little is known about what factors influence consumer perceptions of purchases from firms using th... read more here.
Keywords: marketing communications; providers versus; sharing economy; platforms marketing ... See more keywords