Environmental orientation of consumer behavior: motivational component
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DOI: 10.21511/ppm.16(2).2018.38
Abstract: The marketing ecological imperative is formed due to changes that occur under the inluence of the environmental factor in the system of social values, consumer, competitor and other market participant behavior, growth of natural resources… read more here.
Keywords: consumer behavior; marketing concept; orientation consumer; environmental orientation ... See more keywords
Digital Marketing – a New Stage in the Evolution of the Modern Marketing Concept
Sign Up to like & getrecommendations! Published in 2023 at "Economica"
DOI: 10.53486/econ.2023.123.007
Abstract: The digital revolution has changed and continues to fundamentally change every human activity, whether we refer to economics, innovation, education, health, or governance, having an evergrowing pace. The Internet, mobile phones or other tools that… read more here.
Keywords: marketing concept; marketing; marketing new; modern marketing ... See more keywords