Sustainable Marketing and Consumer Support for Sustainable Businsses
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DOI: 10.1016/j.spc.2020.10.018
Abstract: Abstract Numerous studies have focused on how consumers evaluate the sustainability of products. However, researchers need more understanding about how consumer values and consumer perceptions of the marketplace practices of firms influence consumer support for… read more here.
Keywords: marketing consumer; consumer; consumer support; support sustainable ... See more keywords
Seeking sustainable futures in marketing and consumer research
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DOI: 10.1108/ejm-02-2019-0144
Abstract: Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited… read more here.
Keywords: seeking sustainable; marketing consumer; sustainable futures; research ... See more keywords
The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus
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DOI: 10.5267/j.msl.2019.11.027
Abstract: Article history: Received: October 25, 2019 Received in revised format: November 2 read more here.
Keywords: consumer purchase; marketing consumer; viral marketing; intention moderator ... See more keywords