Specifics of price marketing controlling and pricing of products with small and medium-sized family enterprises
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DOI: 10.21272/mmi.2017.2-09
Abstract: Globalization, hyper competition and massive development of information technologies significantly impact behaviour of customers and firms alike. The ability to immediately capitalize on relevant information and prediction of future development thus often becomes a key… read more here.
Keywords: family enterprises; marketing controlling; medium sized; family ... See more keywords