Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism:
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DOI: 10.1177/2158244020945712
Abstract: Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment.... read more here.
Keywords: influence internal; marketing dimensions; dimensions organizational; internal marketing ... See more keywords