‘Our Marketing is Our Goodness’: Earnest Marketing in Dissenting Organizations
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DOI: 10.1007/s10551-019-04396-1
Abstract: In times of erosion and dissolution of social structures and institutions, described by Bauman (Ethics and Global Politics 5:49–56, 2012) as the interregnum, there arises both a need and a possibility of developing alternative approaches… read more here.
Keywords: dissenting organizations; earnest marketing; goodness earnest; marketing goodness ... See more keywords