Customer relationship management technology: bridging the gap between marketing education and practice
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DOI: 10.1057/s41270-019-00063-6
Abstract: The recent machine learning and analytics advances in customer relationship management (CRM) technologies place new demands on marketing education and practitioners to develop the skills needed to use the technology. Compounding the issue, research on… read more here.
Keywords: marketing education; customer relationship; relationship management; technology ... See more keywords
Moving Toward New Horizons for Marketing Education
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DOI: 10.1177/0273475316688318
Abstract: In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training… read more here.
Keywords: training program; marketing education; education moving; toward new ... See more keywords
Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World
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DOI: 10.1177/02734753221101758
Abstract: We need to “hack the system” to infuse environmental and social issues into marketing education. This requires reconfiguration and restructuring of marketing education, as expectations of key stakeholders—students, businesses, nongovernmental organizations (NGOs), governments, communities, and… read more here.
Keywords: system; world; hacking marketing; education ... See more keywords