What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy?
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DOI: 10.1177/02734753221075743
Abstract: The global pandemic in 2020 caused by Covid-19 required marketing educators to quickly adapt to pandemic pedagogy. It also abruptly curtailed in-person large gatherings, including academic conferences. Although many marketing scholarly professional organizations suffered a… read more here.
Keywords: pandemic pedagogy; academic conferences; person; educators attend ... See more keywords