Multisensory marketing: effects of environmental aroma cues on perception, appetite, and consumption of foods and drinks
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DOI: 10.1016/j.cofs.2021.04.008
Abstract: We review recent research on the effects of food and beverage aromas on appetite and consumption. The results are mixed, suggesting that the size and direction of effects may depend on contextual factors such as… read more here.
Keywords: aroma; consumption; appetite consumption; marketing effects ... See more keywords