The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses
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DOI: 10.1007/s13132-017-0516-7
Abstract: The purpose of this paper is to examine the effect of internal marketing and entrepreneurial orientation on innovation in family businesses. By reviewing related literature, the relationships among internal marketing, entrepreneurial orientation, and innovation were… read more here.
Keywords: family; marketing entrepreneurial; entrepreneurial orientation; internal marketing ... See more keywords