The role of normative marketing ethics
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DOI: 10.1016/j.jbusres.2018.07.036
Abstract: Abstract This essay highlights the importance of normative thinking in marketing ethics and proposes avenues for future research. It begins with contrasting positive and normative ethics. Then, a brief discussion of the literature in the… read more here.
Keywords: marketing; normative marketing; research; marketing ethics ... See more keywords
The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs’ Performance in Saudi Arabia
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DOI: 10.1177/21582440221119454
Abstract: This study seeks to investigate the impact of competitor orientation (CO) on SMEs’ performance in the manufacturing sector in Saudi Arabia. As well as to demonstrate how marketing ethics (ME) moderates this important relationship. Based… read more here.
Keywords: saudi arabia; orientation smes; competitor orientation; smes performance ... See more keywords