Development of new frozen food products: The effects of product attributes and marketing factors on sales of frozen cooked rice and dumplings
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DOI: 10.1111/joss.12900
Abstract: For successful new product development, it is crucial to devise product attributes and marketing strategies appropriate for the expected consumption contexts. However, the impacts of product attributes and marketing factors on sales across the various… read more here.
Keywords: food; marketing factors; product; frozen cooked ... See more keywords
Engagement of Regional Stakeholders in Territory Marketing of Latvian Regions
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DOI: 10.14505//jarle.v9.6(36).11
Abstract: This article is aimed at empirical establishment of the role of territory marketing in strategic development of Latvian regions from the point of view of regional stakeholders – population, entrepreneurs and the heads of local… read more here.
Keywords: territory marketing; marketing; development; regional stakeholders ... See more keywords
Marketing factors associated with a continuous positive airway pressure machine purchasing in patients with obstructive sleep apnea
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DOI: 10.2144/fsoa-2022-0073
Abstract: Aim Obstructive sleep apnea (OSA) is related with several cardiovascular diseases. It should be treated with a continuous positive airway pressure (CPAP) machine. There is limited data on marketing factors on a decision of CPAP… read more here.
Keywords: machine; cpap machine; marketing factors; machine purchasing ... See more keywords